Business Strategy Assignment Example | Topics and Well Written Essays - 2000 words

Business Strategy - Assignment Example Crystal Jade is listed as one of the top market performers and they still strive to maintain their position through laying various business strategies. Limited barriers to entry inform of patents and rights. Most of foods and beverages offered by Crystal Jade are not strictly regulated through patents and legal rights making it easier for other players to sell and offer similar goods and services. No technical skills required to start up a firm. Unlike in highly controlled industries such as law, engineering, and medical where technical skills is paramount no or limited technical ability is required to start and run a restaurant successfully Competitors are high in number and equally balanced in key areas of operation. Crystal Jade is face intense competition both locally and internationally. Key among its competitors include but not limited to Old Chang Kee, Sakae Sushi, KLG, Marrybrown Restaurant, Es Teler 77, and Hoka Hoka Bento. Crystal Jade has been enjoying political stability all its areas of operation. The company currently operates at least 121 outlets in approximately 9 different countries across Asia and in the United States all of which are political stabile. However being a multinational company Crystal Jade has to deal with varied public issues such as taxation policies, different trade and labour laws and regulations which may have direct impact on the operations of the business. For instance, The US operate different labour and tax laws compared to China and Singapore and such differences may be a significant challenge to the growth and expansion of business if they are not addressed effectively. It is quite plausible that Crystal Jade is operating its business in a number of the most flourishing economies in Asian region. Key global economic bodies such as World Bank and IMF have ranked China, Singapore, Thailand and Indonesia as being among the fasted growing economies globally

Marine Bio Essay Example for Free

Marine Bio Essay You can determine the turtle’s species by the upper shell brown/reddish brown color, the lower shell creamy/yellow color, body skin brown/yellow color, the rusty brown scales on their head, and the weight and length of the turtle varying from 77-227 kilograms and 1. 2 meters. b) You can determine the sex by many features. The turtle’s sexual maturity isn’t achieved until they are 15-20 years old. Adult males have longer tails and are much larger than adult females. A pair breads at sea and the female come to shore to nest her eggs. Loggerheads nest from April to July. Usually, there can be 105-120 eggs laid in a clutch. Single females of the species can have many clutches during a season. Some nest every year, whereas others alternate years. The incubation period can last from 55 -60 days. Like most sea turtles, they nest at night. c) The age of a sea turtle is determined by growth of in length and weight gain. d) Loggerheads also bury themselves in the mud during winter months. 2. The most common reasons turtles become sick or injured in Florida are because lights on coastal highways and housing developments disorient the hatchlings often causing them to move away from the water and be killed by automobiles or predators. 3. The specific type of turtle rescued was The Loggerhead Sea Turtle or â€Å"Loggerhead† 4. The type of food we will need to feed the rescued turtle is a variety of crabs, jellyfish, shellfish, and sponges. 5. This species needs to stay around fresh-water for means of drinking and stay at seas for breading (if more than one is in rehabilitation). 6. The rehabilitation area should be kept at a warm temperature and should be no smaller than 39ft.

Speech The purposes of public speaking

Speech The purposes of public speaking Ralph Waldo Emerson once said, â€Å"Speech is power: speech is to persuade, to convert, to compel.† There are many purposes of public speaking. Among many other things, it is used to inform, convince, provide entertainment or honor. One of the best ways to create a positive and effective image is to master the art of public speaking. To achieve good results, the speaker has to capture, interest and convince the audience, in addition to building a unique trust with it. Nowadays, the art of presenting is needed in every part of life. Speech presentation is an integral part of all corporate settings, school and religious events. Since most people perceive public speaking as a necessary skill, successful speeches require extensive preparation to meet the high quality demand of the public. I work at Intel Corporation, and speeches are part of my every day business life. My day consists of multiple meetings that always require public speaking on variable topics, depending on current projects. The main purpose of my speeches is to educate and inform my coworkers and clients. To create a cohesive working environment, I have to make sure that I provide laconic communication about project outlines, features, progress, milestones and impediments. One of the most important preparatory steps in public speaking is audience analysis. Prior to presenting a range of services that my group provides, I must research my audience. From my experience, one of the best ways to find information about a company or department, which I will be presenting to, is to call them directly ahead of time to better understand their interests, ambitions, and business needs prior to writing my speech. Also, phone introduction prior to a meeting is often perceived as a good gesture. Including specific details and remarks about the clients and their company is always very helpful. To customers, this shows the speakers professionalism, genuine interest in them as potential partners, and investment in successful outcome. Also, it is very important to make sure that the level of detail is appropriate for the specific audience. I constantly interact with many people that hold different company positions, ranging from technical staff to vice presidents. Therefore, I have to carefully select an appropriate information set based on my audience. For example, technical information and low-level details are not suitable for program management, and marketing information should never be presented to technical staff. Additionally, speaking to new customers can have its restraints, such as making sure to avoid project-related technical jargon and cumbersome details. Initially, I was struggling with using appropriate vocabulary, based on my listeners level of knowledge. From my experience, I found that when there was a discrepancy between the terminology I used and my customers level of understanding, I could easily lose the customers attention and potentially put a business deal in jeopardy. For a successful public speaker, ability to predict future audiences mood, understand its ambitions and tensions is very important. It is a common business practice to schedule overview meetings at the end or in the middle of a project. For the most part, these types of meetings are scheduled after the projects completion date, and their main purpose is to illuminate positive and negative sides that were discovered in the process. Unfortunately, not every project is flawless. Occasionally, I have to give a speech in which I have to admit process flaws, take responsibility for my teams actions, and present a process change that will allow my team to avoid future issues. For these types of speeches, it is crucial to research and determine the level of information the audience possesses regarding this issue, understand how much they were affected by it, and predict how they might react to it. Admitting and addressing a problem generally has a positive effect on the audience. Moreover, a ll issues should be presented as potential positives. This emphasizes the speakers willingness to learn from past mistakes. After audience analysis, to reach maximum effect and predetermined goals, the speaker has to work on gathering data and creating an outline of the speech. Depending on the type of speech and presentation, the methods of collecting data are different. In Information Technology industry, finding necessary information is easy, as Information Technology strives on centralizing data collection and providing complex tools for running highly customizable reports. In the modern world, many companies are transferring their documentation and records into electronic formats. Some companies store information in a secure environment, while others post it on the Internet for public availability and use. The World Wide Web is a great tool for research. Today, everything from published books and scientific journals, to booklets and essays are easily accessible. The sources used for speech preparation have to be reliable and available if any audience member chooses to verify them. Prior to writing any speech, supporting material should be categorized so that it could be easily inserted into the body of the speech. Even though not every piece of the information is used in the speech, it is a good practice to keep the extra information handy, as it could be used to answer any questions that arise at the end of the presentation. Creating an outline is also an integral preparatory step in writing a successful speech. Depending on time availability, the outline can be either very detailed, or extremely brief. Regardless of the level of detail, the outline should serve as a scaffold and guideline for the rest of the speech. Understanding the purpose of the speech and how it can be used to benefit the speaker is very important, as every piece of information can be fit to serve the main purpose. The rest of the information can be easily added if the outline is built around and emphasizes the speakers thesis. Speech structure is essential and should reflect the speakers understanding of systematic use of an effective opener, authoritative speech body, and focused and concise conclusion. Organization of the speech should take into account that, usually, the audience is more open and attentive at the beginning of the speech. Therefore, the speaker has to effectively open the speech and establish a connection with the audience within the first few sentences. If an opening is interesting and captures listeners attention, they will be more perceptive to speakers ideas and will pay closer attention to the rest of the speech. On the contrary, if the first few sentences are not well thought-out, there is a huge risk that the audience will not care for the rest of the speech. The body of the speech usually consists of the detailed information that the speaker is trying to provide for the audience. This is the most informative and the largest part of the speech. Every effective public speaker knows how to capture the audience and keep its interest throughout the entire speech, regardless of its length. Because audiences attention span is not infinite every presentation should be limited to the most salient features the speaker is trying to convey. In the closing stages of every speech, the presenter has to effectively and clearly summarize the whole speech in a few sentences, with specific emphasis on the most significant details. I found that my most successful speeches were the ones that I concluded immediately following the most important and interesting part. Therefore, every time I present, I try to end the speech once I feel that the audiences interest has peaked. Not only the content of the speech is extremely important, but also the way it is presented. Creating stereotypes is a part of the human nature. Audiences impression of the speaker is directly dependent on his or her ability to articulate, project and animate when presenting. Based on the tempo, dynamics, and tone of someones voice, the audience can easily open up to the presenters message or completely reject and ignore it. A speech presentation that is too fast and jumpy might come across as being unrehearsed and irrelevant. Also, monotonous voice may decrease the audiences interest and prevent the message from being effectively conveyed. Clear articulation is essential in every public speaking setting. Depending on the speech context and timing, articulation and tone dynamics have to be modified. For example, if a speech is being presented at the end of a long conference, the speaker must take into account the audiences attention span and decreased receptiveness. Therefore, the presenter has to be even more articulate and dynamic in his or her presentation. Moreover, the speakers tone and dynamics have to reflect his or her passion and enthusiasm for a given subject to have a successful presentation. Other than verbal, there are many ways through which the speaker can communicate with the audience. Every speech has to be reinforced by nonverbal variables. Gesticulation, body language, and mimics are very important public speech elements. University of San Francisco in Organizational Communication OB321 course outlines eight ways through which information can be shared with the audience. They include ambulation, touch, eye caontact, posture, tics, sub vocals, distancing, gesturing, and vocalism. All of these elements help the speaker succeed, since they are sending subconscious messages reinforcing and emphasizing key points to the audience. Regarding gesturing, Laurie Schloff writes, â€Å"The best thing hands can do is to convey naturally, without much orchestration, the conviction and enthusiasm of your message. To discover exactly what your hands should be doing in front of an audience, take a look at how you use them when you think no one is watching in one-to-one conversation, at dinner, or on the telephone.†(20) Every speaker has to be aware of body language at all points of the presentation. Gesturing can reveal nervousness, anxiety, stage fright, deception, and lying. However, if used correctly, it can convey the speakers enthusiasm, preparedness, honesty, and topic knowledge. Just like sharing appropriate information, the speaker has to take into consideration appropriate wardrobe selection. For example, for a formal dinner speech, casual jeans would not be appropriate. On the contrary, an every-day meeting does not require a tuxedo and bow tie. In addition to the speakers verbal and non-verbal variables, use of visual supplements enhances the quality of every speech. Depending on the kind of presentation, different visual modalities, such as charts, graphs, videos, handouts, and sample items, may be used. If the presentation room is equipped with a computer and a projector, the speaker may easily use software, such as PowerPoint to display presentation slides, or show a video. However, if the technology is not available, the speaker must find other ways to present supplemental visual information. Handouts, booklets, and sample items would be good choices in such situations. Regardless of available resources, visual supplements allow the speaker to present information that could be otherwise difficult to put into words. Therefore, graphs, charts, and other techniques should be employed as often as possible, without overwhelming the audience. Successful speech presentation should incorporate all of the preparatory, structural, verbal, and non-verbal elements. Mark Twain said, â€Å"It usually takes more than three weeks to prepare a good impromptu speech.† This quotation reflects the importance of proper speech preparation. Often the more time one spends preparing for a speech, the more flawless and natural it seems to the audience. Works Cited Emerson, Ralph Waldo. ThinkExist Web. 19 Mar. 2010 Schloff, Laurie, Speaking For Success:Best Practices In Presenting.The Speech improvement Company, 2007. Print. Twain, Mark Verbal and Nonverbal Communication. Organizational Communication OB 321. Supplemental Materials. University of San Francisco, Web. 19 Mar. 2010

The Contribution of Split-Brain Studies to Our Understanding of Brain F

Understanding brain functioning has been a complex phenomena in the field of Biopsychology yielding mountains of research, speculation and differing opinions amongst researchers. Obvious is that, which our brains are comprised up from two hemispheres, the right and the left (in Gazzaniga., 2002). With great scrutiny research has successfully demonstrated that the two hemispheres are highly specialized regions serving differing functions; a concept referred to as lateralization of function (in Passer, Smith, Holt, Bremner, Sutherland & Vliek 2009). For example, the left hemisphere is responsible for speech production whilst the right hemisphere deals with the comprehension of emotional responses. It is also the case that the right hemisphere governs the left side of the body and the left hemisphere governs the right side of the body with the brain displaying contralateral control (in Passer et al., 2009). A common misconception exhibited by most is that the brain acts as a whole, rat her the brain is performs on a unitary level with independent functions (in Pinel., 2009). Because the two cerebral hemispheres are known to communicate via the corpus callosum(in Pinel., 2009) researchers have been particularly intrigued with the idea of what happens when the communication between these hemispheres are disrupted. The corpus callosum is a bridge of nerve tissues in the brain which acts as a communication base (in Pinel., 2009). Damage to the corpus callosum results in a split brain, a situation where the neural connections in the brain are severed resulting in lost mental abilities. The consequences of these lost mental abilities can be demonstrated through a large number of split brain studies with the help two prominent researchers... ...e that the brain serves many different purposes rather than being a unit of its own and that hemispheric differences exist in the brain. With or without communication through the corpus callsoum, the two cerebal hemispheres are perfectly capable of functioning in an independent manner. Research aimed to understand the biological basis of hemispheric function has somewhat reached general consensus. However, individual variations must be acknowledged in split brain patients as cognitive abilities vary significantly. References: Gazzaniga, M. S. (2002). The split brain revisited. Passer, M., Smith, R., Holt, N., Bremner, A., Sutherland, E., & Vliek, M. (2009). Psychology; Science of Mind and Behaviour. (European Edition).Maidenhead: McGraw-Hill. New York. Pinel, J.P.J. (2009). Biopsychology (7th ed.). Allyn and Bacon. Pearson Education Limited.

Am Certain and It Is Certain

Two very specific different messages are conveyed when one says â€Å"l am certain† versus â€Å"it is certain. When one says â€Å"l am certain,† it is understood by the recipient to mean that the individual is in the highest mental state of being without a doubt. However, this differs from â€Å"It Is certain† because the word â€Å"It† Implies a consensus genteel, an agreement, without a doubt, between many humans In making a knowledge claim. In both cases a knowledge claim Is being made with confidence, but one person's certainty Is based on the Individual's perception, Intuition. Season or emotion, whereas a whole group of mankind making a knowledge claim depends on many different people's perceptions, reasons, and emotions. Since a great number of people consists of many individuals and their unique perceptions, reasons, and emotions, when a knowledge claim is made by all, the claim is transferred from simply a belief to a Justified belief. However, even though the number of people may vary from one to many, we must take into consideration the fact that there are various degrees of certainty.How would one quantify amount of certainty one holds, or be able to create a universal scale for measuring degrees of certainty? Certainty within a people or an individual can have been rooted from many efferent factors, of which one is passionate conviction. The question, addressing passionate conviction, Inquires whether It Is ever sufficient for Justifying knowledge claim. The question Is Implying whether passionate conviction alone, not Including reason, is sufficient for justifying knowledge claims.Passionate conviction that does not take root in reason must be coming from solely the emotional state, which is not sufficient for Justifying knowledge in most cases because further evidence should be presented and should be able to be agreed upon from one's perception (if possible ND reason. â€Å"l am passionately convinced that daffodi ls bloom in the springtime† is a knowledge claim that is based on reason and perception, which fuel the passionate conviction.However, passionate conviction that isn't based on other ways of knowing is usually not sufficient for Justifying claims. However, there are a few instances where passionate convictions may be sufficient for Justifying knowledge. Since passionate conviction Is rooted In emotion, an emotion can dictate your passionate conviction. If I feel empathy for someone being treated abusively, my passionate invention may be enough to Justify my â€Å"knowledge† that the other person desires to not De put tongue ten solution.However, tender are, again many Deterrent levels AT passionate conviction. How would you measure the degree of passionate conviction? Furthermore, is one basis for passionate conviction more valuable than another basis for passionate conviction, and does that change the strength of one's passionate conviction? These are a few knowledge i ssues that need to be identified and taken into consideration when deciding whether passionate conviction is sufficient for justifying knowledge.

Importing a Foreign Product in Bangladesh

INDEPENDENT UNIVERSITY BANGLADESH [pic] NAME OF THE COURSE: INTERNATIONAL MARKETING SUBJECT CODE: MKT 401 NAME OF THE INSTRUCTOR: ABUL KHAIR JYOTE SECTION: 01 NAME OF THE GROUP: MUSTANG DATE OF SUBMISSION: 01/11/2012 NAME OF THE GROUP MEMBER NAME: ID: E-MAIL: NUMBER: ANAN ASHEQ AREFEEN 1020644 [email  protected] com 01719154064 MD. RIAZ SHOAIB 0910383 [email  protected] om 01673390837 FAHIM MUNTAQIM 0921111 [email  protected]@yahoo. com 01915483658 FAHAD HOSSAIN 0921338 [email  protected] com 01677676794 TAWSIF BIN MAKSUD 0910374 [email  protected] com 01671070843 White appliance is a foreign company and it’s trying to get in Bangladeshi market. In Bangladesh the average monthly income is about 500 dollar a month which is 35000 in Taka.So the income scale is medium. According to our survey we figured out that microwave oven is used by the people whose income scale is about 70000-80000 or higher in the month. If we consider the social class, we found the people from t he higher and higher middle class are using the microwave oven and the rest of the people are comfortable with the gas stove. In Bangladesh, the market of microwave oven is not that good enough. Our company cannot sustain in this limited amount of market. The company actually wants a huge market to do business.In this case, we got only one option and that s to expand the usage of microwave oven in the country and to do so we need to target a new segment. We can’t just work on only two classes. Rather we need to concentrate on the middle class and upcoming middle class people. To expand our market, we targeted the middle class and upcoming middle class families and to do so, we need to promote our product as a permanent need. For example, if we think of a house appliance, we always think about a tv, refrigerator, furniture etc. So we need to work in such a way that we can point that microwave oven is a must in a home appliance.We have gone thru most of the middle class familie s recently to get their opinion and found that they can actually afford to buy a micro wave oven. The cost of a microwave oven is about 7000-10000taka but the problem is the usage cost. They say microwave oven consumes lot of electricity and it creates a huge electricity bills which sometime get beyond affordability. Even most people believe the oven make food tastes bad. Many of them don’t know how to use the microwave oven; even many of them misinterpret the microwave oven that it is a source of cooking food.Yes of course microwave oven is a cooking product but it is not suitable for our Bangladeshi food habit. We cannot cook our food in microwave as it is made on European context. It is very good for ready made food. Since, Bangladeshi people are not habituated in ready made foods; we can promote the oven as a source of freshen up the food by heating it. So the factor that mostly will create problem interfering in Bangladeshi market is: 01. Huge amount of electricity consu mption 02. People misinterpret the product 03. People think oven make food taste badThe most important and common problem is the electricity consumption. Microwave really takes a huge quantity of electricity to operate. To sort out this problem we are concentrating on manufacturing as special kind of oven named the electric convection oven. In this oven it has a special device or an adaptor which make the oven consume less energy and heat the food like the typical microwave ovens. A table is given below Appliance |Temperature |Time |Energy |Cost | |Electric Oven |350 |1 hour |2. 0 kWh |11. 2 | |Electric Convection Oven |325 |1 hour |1. 39 kWh |5. 00 | |We’ve made a compare between the regular oven and our special oven and figured out in average people can actually save 6 taka in every one hour. People may be getting interested on our product because we have made it cost effective. We need to promote our product in a way so that people should realize that microwave oven is not a product to cook, rather it helps people to get the food fresh by heating it. People have misconception about the microwave oven that it makes food taste bad. We need to reduce such perception and imply that there is nothing to do with the tastes.It just heat up the food to make it fresh. Such promotion may get a huge response because nowadays people are getting busy day by day. Even in many families, both husband wife is doing job and therefore they don’t have much time for cooking. Even if we look at the bachelors, they still don’t get any time to cook. Microwave oven is the best solution to cope up with their busy days. In the segment of busy people they would get a relief of cooking several times a day. All they need to do is to cook food once a day and get fresh food all day by heating with microwave oven.We can also promote the product by giving a recipe based on microwave cooking as a bonus. In fact we will also provide them with special bowls suitable for mic rowaves. We can also provide a facility of membership card to a particular shopping mall where they can buy their necessary groceries in a minimum discount. In this way, people may get interest of buying our product. We can also make the microwave open which can be operated by the remote control. It will be easy for the users to operate it. The advantage of microwave oven is it makes the food fresh.Maximum people faced such problems in cooking and that is when food is been cooked in the afternoon, we prefer to have that in dinner too. So the food that was cooked in the afternoon need to heat up on the gas stove which makes the food dry. So to regain the previous taste, more spices and water should be given and again re cook the food which is very bothering and also it kills time too. In this case, microwave oven just heat up the food to make it fresh and it do not dry up the food which is an advantage.Tagline: Though we are manufacturing and marketing the product in Bangladesh for t he genuine people, I’ve considered THREE taglines â€Å"WHITES; FOR THE PEOPLE, BY THE PEOPLE, WITH THE PEOPLE† â€Å"LEMONY FRESH 24HR† â€Å"HEAT IT, FRESH IT† Thing we need to think is that how will we actually enter the market after targeting our customer. We first thought about making a permanent factory to get the market permanently but we cannot do that for many circumstances. The Bangladeshi infrastructure is not suitable for our company. Moreover in Bangladesh, political turmoil, labor strike and most important problem load shedding is the daily situation.Our company cannot sustain with these problem. In this situation we are planning to get involve to a domestic company in Bangladesh in joint venture. We are interested of making a joint venture with Walton. Walton doesn’t manufacture micro ovens. So it might be a good opportunity for them to make a new segment of product in their company and we have the advantage of using their infrastruc ture. More over we can make a deal with them such as we will make the factory jointly by spreading 50/50 and our company will provide all the necessary machineries. Walton will maintain and hire the labor to manufacture our product.Walton and whites works in a joint venture and so we can use their distribution channel. In the contract of joint venture we will offer them 70/30 profit and bargain the profit margin up to 40%. Then we will also bargain about the selling of our manufacturing product. We will try to convince them allow us to sell our product on the other Asian countries by exporting. Such as if 100 micro ovens are manufactured in the industry of joint venture, 50 micro ovens will be sold in the Bangladeshi market and there would be a 50/50 profit share on the first fifty ovens.Then they must allow us to sell the other 50 micro ovens to other Asian countries by exporting thru Walton and we would give them 20% profit or may bargain up to 30% for the last 50 products. Accord ing to the contract Walton will maintain the labor cost and we have the right to employ our own expert representatives to watch out the both the internal and external situation. Our company wills not toler any trade union inside the venture premises. Government officers are not allowed as deputation. Yearly audit should be done by the renowned auditors.Finally Walton cannot terminate this joint venture within 10yrs. It would be good for both of us because Walton got a new segment of their product line, and they can make some extra profit from the product and our benefit is our market is been diversifying. In fact the best advantage we got in this joint venture is reducing the labor cost as the labor cost in Bangladesh is very cheap. The factory overhead cost is very cheap. People here actually want to do overtime job in a certain payment where in the western countries people don’t want to do job more than 8 hr.In our point of view, they should take the offer because by workin g with us, they might get many resourceful information, technologies, can train skilled workforce to develop their industry. The government might verify this thing and to develop their domestic industries they might be very co operative with us. For example we don’t need to give duty fee in the port, more over we might get a facility to export our product from the Bangladeshi port on behalf the Walton in a half tax rate. The disadvantage of this joint venture is the leak of technology and information.If the country’s national level business policy frequently changes, it may affect our company profit. The most important issue is the corruption. If the corruption can’t be controlled, law and order situation is not good in the country and lack of good governance may create a huge problem in this joint venture. Working in Bangladesh as a joint venture it saves a lot of money because it has less responsibility such as labor cost and maintains, political turmoil, load shedding etc. The home country would take care of these. The process we are saving a huge budget is called the economy of scale as it utilize the money very efficient way.Establishing a factory in Bangladeshi premises would cost lot of money. We believe our company is working not only for the highest income category or group but for the every level of people. We are highly dedicated on fulfilling the customer need. We don’t work just for a profit. Considering the people’s need and the income status, we offer a facility of buying our product in an installment. People can buy our product in 3 month Period installment. It might be a chance of encouraging people to buy our product. To inform the people about our product, we choose to make commercial advertisement in various public channels.Nowadays cooking program in TV channels has gained a good reputation. In this case, what we can do is to sponsor a cooking program or we can arrange such program in TV channels based on the recipe which is related on microwave cooking. For some reason, if the budget gets tight, we will request some of those cooking programs to use our microwave and influence indirectly the audience to buy our product. We can also promote our product by giving the opportunity of demo using in the retail stores in the country. We also can arrange a flash mob in the busiest locality to get the product in the peoples mind.We can also sponsor many inter country sports to spread the name of our product. In the last step we will also try a pilot operation on marketing our product in the Bangladesh defenses especially in the Army. The name of this pilot operation is called â€Å"THE VETERAN†. In the hill tracks or in the borders our soldiers face a lot of problem on getting fresh food. They often complained about it. They can’t get fresh food just because in those areas they are in the call of duty for the nation. They are not authorized to leave their position or to return their barracks for the sake of the country’s safety.Yes there are cooking facilities in the barrack but there is certain time of three days meal. If a person misses that time, he or she will not be allowed to get the meal. So in this case, they have to cook it for their own. Now the soldiers in the duty cannot often return in time. In this case, they don’t need to cook again rather all they need to do is to heat up the meal. So to sort out such problem, we might influence them to use our product in 20% discount rate. This discount is named as the veteran rate. We are not actually just doing business but we also took the oath of serving our nation.