Rhetorical Analysis Essay Example | Topics and Well Written Essays - 750 words - 11

Rhetorical Analysis - Essay Example The author achieves this by employing superior common ground, detached diction, and an academic tone to place the reader on a scholarly level observing an ancient disciplinary measures practice. The author in his book wrote about the Panopticon under the title â€Å"Panopticism† where he metaphorically alludes to the way authority takes charge and control of the people. He uses the seventeenth century order and case scenario to show the reader how people’s respect for the ones in power comes from their fear of the authority as opposed to the authority’s actual strength. The order was formulated at a time when the plague rose, and it functioned to separate people one by one from the eldest to the youngest, in terms of towns, classes, as well as individuals. This in terms of rule and authority was the ideal method of running a city. Having isolated everyone to quarters and giving orders to be followed, which the people feared to break for the consequences that would follow. The common ground for â€Å"Panopticism† is surveillance or the watchful eye of the law or authority instilling conditional obedience in its subjects through rule of fear. Theoretically speaking, the Panopticon is a building constructed in the shape of a circle with holding cells in multiple rings, built in a storey form. A tower is erected in the center of the rings in order to observe the prisoner’s activity. Each cell has sufficient room for holding one person and is partitioned by a wall from the next to deter prisoners from seeing each other as well as eliminate chances for mob action. The front side is blocked with bars while the back has a window to let in light so that the prisoner cannot hide. The author uses this model/theory to prove the effect of using fear to quarantine people and make them very submissive to authority. The people in the text were ordered to stay indoors, and none was to leave on pain of death. The syndics were given authority over

A summery of Blue ocean strategy book Essay Example | Topics and Well Written Essays - 1000 words

A summery of Blue ocean strategy book - Essay Example If one has to compete with other industries, they will have to suffer losses and campaigns that could drain them or turn their survival mode on. The book consists of five parts which describe in detail the processes of excelling in business and forming new strategies. The starting section outlines the most important parts of the blue ocean strategy and the importance of forming a low costing evaluation. It derives the concept of ‘value innovation’ in which it is essential and vital to come up with something different than others to that the attention and worth of the product increases despite the cost which it is at – even though the cost should be low so that the product isn’t extremely expensive. The market is always up for something different at not a very high price because then everyone is bound to give it a try. And with the population around in billions, creating a small fortune won’t be that hard. The second part entails how the blue ocean strategy was created. The first principal is to come up with something of which there should be no competition so that the market space is open and unchallenged. It tells to focus on the bigger picture, to dream big and not to just settle for small profits because that is how good business is done. The risk is always there of course but the blue ocean strategy helps in forming the courage to take that risk, especially if there is enough confidence in the idea or the product. The risk that comes up with business is the third part. The scheme and plan with which a strategy is formed has to follow the six principles first. They are good in ensuring an effective and a relatively safe way to start a business. First things first, the formulated plan has to make sense to everyone. Then there are the customers who will not buy the product that have to be unlocked by the three tiers. Following is to know what market is friendly and to make